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Thomas Smart

Reading into the reader

Electronics Sourcing’s special projects editor, Thomas Smart, examines industry trends revealed in the magazine’s latest annual reader survey. This year saw a consolidation of readers support for print, with 86 per cent preferring the printed publication. Only five per cent preferring the digital edition. Readers stated key benefits of print were bookmarking stories for future reference, the back catalogue of information and the ability to compare manufactures and distributors in the Buyers’ Guide section. Another emerging trend is purchasers’ deepening relationship with design teams, with purchasers offering more input at early stages of the design process. This early involvement: helps…

Reading into the reader

Electronics Sourcing’s special projects editor, Thomas Smart, examines industry trends revealed in the magazine’s latest annual reader survey. This year saw a consolidation of readers support for print, with 86 per cent preferring the printed publication. Only five per cent preferring the digital edition. Readers stated key benefits of print were bookmarking stories for future reference, the back catalogue of information and the ability to compare manufactures and distributors in the Buyers’ Guide section. Another emerging trend is purchasers’ deepening relationship with design teams, with purchasers offering more input at early stages of the design process. This early involvement: helps…