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What is hybrid distribution?

Rebound’s group director, David Myers, explains hybrid distribution's key qualities

Every method of purchasing electronic components has its advantages. Whether you are buying direct from the OEM, from catalogue houses, franchised distributors, or from brokers, there are some distinct advantages to each route, but it’s fair to say that no one method offers the complete package.

While there are benefits with each type, there are also some inherent disadvantages, which often force buyers to compromise on service or quality, depending on which route they take. With this in mind, Rebound decided something had to change and in 2008/09 the company created what it describes as another method of electronic component procurement.

Perfect package

Rebound looked at the various strengths offered by each kind of procurement and defined four key areas: service, quality, pricing and total packaging. At this point it became clear that a hybrid of all four methods was difficult, but not impossible. Given the company’s in-depth market knowledge, global footprint and experienced team, Rebound was in a position to develop an integrated business model and hence, hybrid distribution was born.

Since the introduction of hybrid distribution as a concept, other distributors, and in particular brokers, are starting to use the term hybrid distribution. This is great news, as it re-affirms that this distribution model represents the future and Rebound welcomes more companies joining this concept.

It is crucial to remember however, that in order to use the term ‘hybrid distribution’, companies must be able to comply with the criteria defined below.

They should deliver quality product inside lead-time and must offer a reliable supply of obsolete product. A total global view of pricing and availability is essential and they should provide a secure source of OEM product. As a financially strong, global company with local values, they should have a disciplined approach to purchase orders, with approved test facilities and worldwide recognised quality standards. They should also demonstrate a focus on long term business relationships and after sales support through professional staff.

Popular format

These key qualities, coupled with AS9120 and SC21 accreditations, strict supplier approvals and goods inwards procedures, sustain Rebound in its claim to be the leader in hybrid distribution.

Rebound’s customers also like the concept. The company’s ability to deliver on service, quality, global pricing and total solution are testament to Rebound’s continued success. Since the concept was introduced to the market in January 2010, group turnover has grown from £37.5M in 2008 to around £78M in 2011.

To find out more about how hybrid distribution could benefit you, visit the Rebound stand at ES Live.

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